The dental industry is experiencing unprecedented change with corporate dentistry on track to own 80% of practices within five years. Independent practices face unique challenges that require specialized marketing approaches. We understand how to position your practice authentically while navigating complex advertising regulations, HIPAA compliance, and changing patient search behaviors.
New patient acquisition requires a delicate balance between clinical authority and approachable messaging. We create content that positions you as both expert and trusted guide.
Existing patients are your most valuable asset. Our email and communication strategies nurture these relationships, encouraging reviews, referrals, and treatment acceptance.
Today's dental patients research extensively before making appointments. We ensure your practice appears prominently across all platforms where potential patients search for care.
Local recognition builds trust faster than any advertisement. We develop community engagement strategies that establish your practice as an integral part of your neighborhood.
The days of simply running Google ads and Facebook campaigns to fill appointment books are behind us. Today's dental patients are more discerning, less loyal, and researching practices across multiple platforms before making decisions. Insurance-driven patients may choose providers based primarily on coverage, while fee-for-service patients often search extensively for the right fit. We understand these distinct patient journeys and create marketing strategies that address both scenarios. Our approach focuses on building meaningful connections with potential patients before they ever walk through your door.
While corporate dentistry grows, patients still overwhelmingly prefer the personal attention and continuity of care found in independent practices. The challenge lies in communicating these advantages effectively. We develop messaging that highlights your practice's unique personality and patient-centered approach without resorting to corporate-bashing. Instead, we focus on authentic storytelling that showcases the doctor-patient relationships, community involvement, and personalized care that make independent practices special.
Be found everywhere your customers are looking, not just on Google.
Targeted ads across two platforms, driving qualified leads to your business.
Choose any two services and save 17% while covering all your marketing needs.
Our most comprehensive package with all three services at maximum savings.