Moving Beyond Vanity Metrics to Actionable Business Insights
Most marketing reports are filled with impressive-looking numbers that actually tell you very little about business performance. Page views, impressions, and follower counts may look good in reports, but they rarely translate directly to revenue growth—the metric that actually matters to your business.
We take a different approach to marketing analytics, focusing on the specific metrics that connect directly to your business goals. Whether that's qualified leads, booked appointments, or actual sales, we track the complete customer journey from initial awareness through final conversion. This approach means you always know exactly how marketing activities are impacting your bottom line, allowing for informed decisions about where to invest your marketing budget.
Making Data Accessible and Actionable for Business Owners
Complex data is useless if you can't understand what it means for your business. We translate marketing analytics into clear, jargon-free insights that help you make better business decisions without needing a statistics degree.
Our monthly reporting includes not just data but context and recommendations. We explain what the numbers mean, why certain metrics changed, and most importantly, what actions we should take based on this information. This approach transforms data from a backward-looking record into a forward-looking strategic tool.
We're always available to answer questions about your marketing performance. When you call with questions about your campaigns, you'll speak directly with the people managing your account. We love talking to our clients and it shows.
Continuous Testing and Optimization Based on Real Data
Marketing success comes from continuous improvement, not set-it-and-forget-it campaigns. We implement regular testing across all marketing channels, systematically improving performance based on actual data rather than assumptions or industry "best practices."
Our analytics approach includes cross-channel attribution, allowing us to understand how different marketing activities work together to create conversions. This holistic view prevents the common mistake of undervaluing channels that assist conversions but don't get final attribution credit.
Why Our Analytics Approach Creates More Marketing Value
Business-Focused Metrics
We focus on metrics that directly impact your bottom line, not vanity statistics. This approach ensures you always understand how marketing activities translate to actual business results.
Actionable Insights Translation
Our reports translate complex data into clear, actionable recommendations. You'll receive practical guidance about what to do next, not just numbers without context.
Direct Expert Access
You'll always speak directly with the people who manage your campaigns when you have questions. This direct access ensures you get immediate, knowledgeable answers without communication filters.
Continuous Performance Testing
We implement regular testing and optimization based on performance data. This systematic approach leads to continuous improvement rather than stagnant campaign performance.
Cross-Channel Attribution
Our holistic attribution prevents undervaluing important marketing activities. We track how channels work together, ensuring credit goes to all touchpoints in the customer journey.
Transparent, Flexible Marketing
That Grows With Your Business
Visibility & SEO+
Be found everywhere your customers are looking, not just on Google.
- Google & Apple Maps optimization
- Content Creation
- Reputation Management & review generation
- Local directory management
- Only $750/mo in our Dual Service package
Paid Advertising
Targeted ads across two platforms, driving qualified leads to your business.
- Google Ads campaign management
- Social media ad creation & optimization
- Monthly performance reporting
- Regular strategy adjustments
- Only $750/mo in our Dual Service package
Dual Service Package
Choose any two services and save 17% while covering all your marketing needs.
- Mix and match any two services
- Free website hosting ($95 value)
- Monthly strategy sessions
- Flexible service swapping as needs change
- Social Media Services avaiable to be used in this package as well
Complete Marketing
Our most comprehensive package with all three services at maximum savings.
- All Visibility & SEO+ features
- All Paid Advertising features
- All Social Media Management features
- Free website hosting
- Free Design package at sign-up
Ready to Talk Over a Cup of Coffee? It's On Us
